In honor of her grandfather, Joe, and her daughter, Monroe, both of whom play pivotal roles as influential figures in her life, the Joe + Monroe brand was born.

Joyaa, a millennial originally from Chicago, IL and now based in Houston, TX, balances her life as an IT Project Manager by day and a passionate Chandler by night. While her professional roles keep her busy, her most cherished and rewarding title is being a mother. What began as a candle-making hobby quickly blossomed into a thriving business. Inspired by her love for luxury candles and the creative blend of art and science, Joyaa launched Joe + Monroe candles, bringing elegance and warmth to every space.