Founded in May 2020 at the height of the pandemic, Joe & Monroe was born from Joyaa’s desire to create peace, ambiance, and meaningful connection through scent. Joyaa draws inspiration from her own journey of resilience and creativity. With every small-batch candle, she infuses elegance, emotion, and care, designing products that transform everyday spaces into soulful experiences. The name Joe & Monroe honors both her Grandfather and her Daughter, blending generations into a brand that reflects family, femininity, and purpose.