In honor of her grandfather, Joe, and her daughter, Monroe, both of whom play pivotal roles as influential figures in her life, the Joe + Monroe brand was born.

Joyaa, a millennial originally from Chicago, IL now residing in Houston, TX  is an IT Project Manager by day and Chandler by night, although her most fulfilling and rewarding job is being a Mother. Joyaa began making candles as a hobby but that soon developed into a business. Her Love of luxury candles, along with the opportunity to create them through the joining of art and science is how the Joe + Monroe candles came to be.